About the studio

Founded in 2009, 50 Lux has consistently evolved with the changing digital landscape. Today, we create smarter, more engaging brand identities and web applications by combining the expertise of our team of project managers, designers, developers and strategists.

Collaboration is key to the way we work, so we all sit together under one roof. Creatives, developers, account managers and occasionally clients work next to one another in our office. Together we design brand identities, build brand campaigns, develop websites and create bespoke digital tools.

Our capabilities

We work with small companies and not-for-profits across a range of business sectors including health, education, communications, and the arts.

Our core capabilities include design, strategy and technology and we specialise in the following areas:


  • Brand identity design
  • Campaign design
  • Web and application design
  • Wireframing and UX design
  • Art direction


  • Brand strategy
  • Digital strategy
  • Campaign strategy
  • Content strategy
  • Competitor audits


  • Website development
  • Web application development
  • Custom content management
  • Email campaign development
  • Digital campaign development